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Aug 13, 2013 by

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Are you looking for ways to improve your seo by using WordPress plugins? If yes, then you are reading the right article. Using plugins to improve your seo is the easiest and fastest way to make your website to rank higher.

In this article, I will show you 5 WordPress plugins that you can use today to dramatically improve your seo and make your websites rank higher on Google.

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Selling SEO by Ned Wells – Slides

Apr 7, 2013 by

Building a business case for investment in SEO.

Selling SEO services can be challenging, particularly when buyer and seller have different views of what SEO actually is.
Building a business case for SEO, and building a productive ongoing client-agency relationship, involves figuring out how people view their online environment and what it means for them and their business.

Ned’s talk takes a look at three common areas of confusion and suggests ways to gain a shared understanding between SEO providers and non-technical budget holders

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SEOs: It is Time to Start thinking about Thought Leadership

Apr 1, 2013 by

SEOs: It is Time to Start thinking about Thought Leadership

SEO as we know it today can be roughly split into 5 key areas:

  1. Technical SEO
  2. Outreach / Link Building
  3. Promotion & Social Media
  4. Content Marketing
  5. Analytics

More recently, Content Marketing has come to the fore of SEO due to the Penguin and Panda updates. Content Marketing however, is nothing new! 

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A tale of Cowboys, Penguins and other ghouls

Mar 18, 2013 by

A tale of Cowboys, Penguins and other ghouls

For much of the last week I’ve been immersed in the murky dark backstreets of the internet.

A place where outwardly professional SEO-businesses hawk dodgy link-building practices. Where decent companies get taken in and have their livelihoods threatened. And where the rule of law is meted out by The Penguin and his henchmen.

It was the first major outing I’ve made into this truly dodgy neighbourhood. So instead of writing an uplifting post for you on how to use Google Analytics for the benefit of your clients, which was what I was planning to do, I’m going to tell you where I’ve been this week.

Buckle up and enjoy the ride.

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Google: Give Us Back Our Data

Feb 6, 2013 by

Google: Give Us Back Our Data

In what may appear to be a continuation of Google’s seeming effort to provide us SEO (and online marketing) folk with less data, the last 24 hours has seen numerous reports of a case of disappearing backlinks in their Webmaster Tools reports.

According to webmaster forums, some people are seeing the drop in the number of links as large as 75%.

Taking my own website as an example, there has been a 27% drop in the number of links being reported between today and Friday. However, with mark-making*, I am seeing a whopping 83% drop – and that is quite a startling change. And that isn’t including the new links which have been discovered in the 6 days between the two exports I am comparing.

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