Design Inspiration. Finding a Creative Spark.

Feb 11, 2013 by

Design Inspiration. Finding a Creative Spark.

Ok, so you’ve done your research, investigated your audience, plumbed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that ‘creative spark’. Most projects have a degree of constraint to them, but boundaries are there to be explored, and its an opportunity at the beginning of a project to think with freedom, and invent new and original graphics. A real juggling act to bend the content to fit a new look, but with the flexibility of html 5 and css much is possible.

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Setting up Additional Local WordPress Sites for Testing and Development

Jan 14, 2013 by

Setting up Additional Local WordPress Sites for Testing and Development

Setting up Additional Local WordPress Sites for Testing and Development

As a follow on from my previous posts Setting up a local WordPress Development Environment and Moving a WordPress site from local to live – the next thing I wanted to do was start experimenting with additional WordPress sites and editing themes. I want to be able to experiment locally for speed of access, and knew that I would need one or more WordPress sites installed locally under my MAMP setup.

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Making an e-brochure with Adobe Illustrator and Acrobat Pro

Dec 16, 2012 by

Making an e-brochure with Adobe Illustrator and Acrobat Pro

This month I was asked to produce an e-brochure as part of a product re-brand and launch. My preferred graphics package for this project was Adobe Illustrator taking advantage of refined graphics tools for gradients, shadows etc. and its compatibility with some vector art and graphics I had on file. I then needed to add interactivity to headings, graphics and some button links, with the final document being compressed for e-mail delivery and web download.

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Starting a Business – 6 months in.

Aug 29, 2012 by

Starting a Business – 6 months in.

Define Media is 6 months old today, and this is the update I promised I’d write 6 months in on starting a business. It feels a bit like the start of a relationship, 6 months is the honeymoon period, I can almost hear the old hands out there saying, yes, but wait until you’ve been in business for 10 years. It’s interesting to share experiences, and I would love to hear from any other new businesses out there with anecdotes to tell. Its been a big change, I’m very much still on a learning curve, but it’s suiting me well … and working for myself has proved far less ‘lonely’ than I imagined.

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How are mobile devices changing our world?

Jun 28, 2012 by

How are mobile devices changing our world?

As I have been putting together a presentation for next month’s Oxon Digital, I have been thinking about what really matters about mobile, looking for the real purpose and point of interest. What occurred to me strangely was a thought of early childhood, straining a piece of string between two cans to hear my brother in another room. The thought that you could communicate in real time, to another place.

Mobile has been described as the seventh mass medium – Print, Music/Movies, Cinema, Radio, TV, Internet, Mobile.

Mobiles, or more specifically Smartphones, have captured the imagination of users. Starting life as a humble communication device, it’s use and purpose has widened out, and smartphones are becoming less of a luxury item and more of an everyday tool. Above all a mobile is a communication device, it facilitates interaction between people, and that’s what appeals.

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