Earn your spot in the content marketing battle field
Every day, about two and a half quintillion bytes of data is created. It has become next to impossible to offer anything exclusive, anymore. Content marketing on the internet has emerged into a battle field, with everyone, right from the big to the small players dedicating a part of their marketing budget to this activity. Despite knowing your target audience, it is not humanly possible to keep them from approaching other sites with similar content. The only way out of this rat race is by gaining client’s trust. Trust can be gained only if the information you offer is smart and credible. They should trust your source enough to not switch to any other source suggested by the search engine. In this era, wherein information is oozing out of numerous links, it is of utmost importance, that you acquire credibility through hard work and intelligence.
Paid promotional activity and search engine optimisation are no longer enough to promote a brand on the ever changing web.
It is now also about the fabric of the content i.e. text, data, graphics, video and audit; a mix of published content (web page, social media, posts, web videos), reactive content (a Facebook ‘like’, a re-tweet or a reaction to a blog) and pro-active content (publishing on other brands’ platforms or leaving messages on their Facebook pages).
Amy Harris, Content Specialist for Expert Market (click here) helps walk you through some ideas for planning your web content strategy.
Content marketing is a fairly new strategy, so it’s natural for businesses to make mistakes along the way. But with over $100 billion expected to be spent on content marketing, it’s important that business learn the right actions to take in order to stand out from their competitors. Here are five content marketing dos and don’ts to help you get your business up to speed.
Ok, so you’ve done your research, investigated your audience, plumbed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that ‘creative spark’. Most projects have a degree of constraint to them, but boundaries are there to be explored, and its an opportunity at the beginning of a project to think with freedom, and invent new and original graphics. A real juggling act to bend the content to fit a new look, but with the flexibility of html 5 and css much is possible.
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