Design Inspiration. Finding a Creative Spark.

Feb 11, 2013 by

Design Inspiration. Finding a Creative Spark.

Ok, so you’ve done your research, investigated your audience, plumbed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that ‘creative spark’. Most projects have a degree of constraint to them, but boundaries are there to be explored, and its an opportunity at the beginning of a project to think with freedom, and invent new and original graphics. A real juggling act to bend the content to fit a new look, but with the flexibility of html 5 and css much is possible.

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The Nature of Digital Colour (RGB) and Printed Colour (CMYK)

Apr 19, 2012 by

The Nature of Digital Colour (RGB) and Printed Colour (CMYK)

Out of all the electromagnetic waves in the Universe, from a billionth of a millimetre short to about 10 km long a tiny spectrum in the middle is visible light, those that measure between 0.00038 and 0.00075 millimetres. When we see the whole colour range together it appears as white, when some of the wavelengths are absorbed by an object, we see the wavelengths that are reflected and perceive them as colour.

The purest colours appear in nature in the form of pigments like ochre and indigo, synthetic colours like Prussian Blue do a good job of reflecting wavelengths too. This is a rather long preamble, but I thought it was quite interesting and found the above snippets in “Travels through the Paintbox” by Victoria Findlay.

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