Selling SEO by Ned Wells – Slides

Apr 7, 2013 by

Building a business case for investment in SEO.

Selling SEO services can be challenging, particularly when buyer and seller have different views of what SEO actually is.
Building a business case for SEO, and building a productive ongoing client-agency relationship, involves figuring out how people view their online environment and what it means for them and their business.

Ned’s talk takes a look at three common areas of confusion and suggests ways to gain a shared understanding between SEO providers and non-technical budget holders

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