10 Reasons Why You Need Website Redesign

Jul 30, 2013 by

10 Reasons Why You Need Website Redesign

Business ventures need online marketing to revamp their sales. Internet provides them an easy yet efficient and inexpensive platform to sell their products. Websites are the medium of their connection to their potential clientele. The consumers get to know about their brand from their websites. This is why it is very important for the websites to look good and present authentic as well as relevant information. Just like any store, websites need reconstruction and redesigning to keep up with the changing trends of web designing technologies. To survive the heat of the competitive web market it is important to maintain relevance with the competitive web world. Website redesigning comes handy here and this write-up will take you through the key reasons behind website redesigning.

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Is WordPress good for eCommerce?

Jul 23, 2013 by

WordPress has been around since 2003, and may be best known as a blogging platform. But a growing number of users are finding that WordPress has evolved into a full content management system and is increasingly used for e-commerce.

“WordPress is a great platform for e-commerce for businesses that don’t have access to a lot of developing expertise,” said Chris Kent, ecommerce SEO at KentKinetic.com. “WordPress sites are easy to design by themselves, and most e-commerce plugins can be set-up and running in less than a day.”

When the query of whether WordPress makes a good e-commerce site showed up on Quora, Greg Hill, SEO Strategist at Excellira, responded: “The correct answer depends on your workflow, scale, budget, security, hosting and fulfillment requirements. The type of items you sell are also a consideration. Simple carts tend to fair more poorly when handling a large volume of product transactions but some can easily handle very large volumes of digital product sales.”

According to the website VibeThemes, some of the features that make WordPress an ideal eCommerce site include:

  • Sales and inventory chart
  • Social integration
  • Multiple Payment gateways integration {from Paypal, 2CO to CCAvenue}
  • Credit/Debit/Net Banking Direct integration
  • Save Cart/Publish Cart/Share Cart on social platforms

In the past, WordPress was buggy from time to time, but with the rise of hosting companies dedicated to WordPress like page.ly and WPEngine and companies like WooCommerce and SquareSpace, that problem has largely been alleviated, according to Kent.

“To start using WordPress for ecommerce all you need is a credit card processor, a wordpress theme, hosting, and an ecommerce plugin. With the WooCommerce plugin once the plugin is installed adding products is just like adding a blog post,” said Kent.

“We’re seeing websites that help users with decision making profit,” Eric Silver, CEO/Founder of WebKite, added. “Plugins help WordPress add the capability to guide a user’s decision to help make WordPress sites become an ecommerce portal. However, without a dynamic store or decision making tools, a WordPress site is too static and separate from the purchase funnel and may be missing out on significant revenue.”

To use WordPress for ecommerce does require a plugin, which can be installed manually or from the WordPress plugin menu, according to page.ly’s instructions. The plugin will work with any WordPress theme and supports a variety of WordPress widgets.

It’s understandable if you are concerned about turning to WordPress to handle e-commerce. Yes, security is a concern, as the platform has been under a botnet attack recently. And WordPress plugins aren’t all equally as good, which could cause problems. Yet, as Jesse Friedman wrote at .netmagazine.com: “WordPress wasn’t made to manage products and stores. Here’s a little secret: the CMSs and systems that were made specifically for creating online stores aren’t very good. [However] there are several plugins and frameworks that transform WordPress into a reliable and easy to use ecommerce solution.”

For a small business with a tight budget or a business that is just starting out, WordPress could well be the right option for an ecommerce site.

Sue Poremba is a freelance writer focusing primarily on security and technology issues and occasionally blogs for cloud service provider Rackspace Hosting.

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Design Inspiration. Finding a Creative Spark.

Feb 11, 2013 by

Design Inspiration. Finding a Creative Spark.

Ok, so you’ve done your research, investigated your audience, plumbed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that ‘creative spark’. Most projects have a degree of constraint to them, but boundaries are there to be explored, and its an opportunity at the beginning of a project to think with freedom, and invent new and original graphics. A real juggling act to bend the content to fit a new look, but with the flexibility of html 5 and css much is possible.

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PC to Mac – A proud web developer’s story

Jan 15, 2013 by

PC to Mac – A proud web developer’s story

I am not ashamed to admit it, I once was a Windows ‘fanboi’.

When I thought of Mac’s and the average user it was not pretty. Images of a human hand, with fused together fingers and one unified fingerprint for use with the single click mouse, and various other misconceptions.

One of the biggest struggles for me was keyboard shortcuts. I now find myself cursing on a Windows machine when I press ‘Alt Gr’ and C to try and copy something. The other was window management.

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Setting up Additional Local WordPress Sites for Testing and Development

Jan 14, 2013 by

Setting up Additional Local WordPress Sites for Testing and Development

Setting up Additional Local WordPress Sites for Testing and Development

As a follow on from my previous posts Setting up a local WordPress Development Environment and Moving a WordPress site from local to live – the next thing I wanted to do was start experimenting with additional WordPress sites and editing themes. I want to be able to experiment locally for speed of access, and knew that I would need one or more WordPress sites installed locally under my MAMP setup.

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Search & Replace – A Website Saving WordPress Script

Jan 4, 2013 by

Search & Replace – A Website Saving WordPress Script

Web Development is not normally something that I talk or blog about a lot here or anywhere to be honest, but I wanted to share with you a recent experience that I had with WordPress and more specifically the OxonDigital blog.

I am sure that some of you noticed recently that the feature images had disappeared! At first I thought it must of been user error, but after a long and thorough investigation I realised that it was a much bigger issue that I thought.

Great, just what I need! After a lengthy investigation I noticed that all the image files had changed, WTF! I hadn’t done this. So I went through every plugin, widget that we have on the OxonDigital blog and disabled, refreshed and checked. Nope, nothing.

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