Do sports teams need social media policies?

Aug 1, 2013 by

It was recently revealed that Cricket Australia is reportedly considering implementing a social media policy. This revelation comes after one of the batsmen became embroiled in a row with a couple of journalists on Twitter.

His tweets contained a number of expletives and the cricketer is now facing a hearing after being accused of breaching Cricket Australia’s Code of Conduct. Will his actions cause other sports teams to follow suit and consider social media policies? Do they really need them?

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Fitting Snapchat into a Marketing Plan

Jul 31, 2013 by

With over 50 million ‘snaps’ sent every day, Snapchat has been one of 2013’s success stories. So what is all the fuss about? More importantly, how can we integrate it into a marketing plan?

Snapchat is an app that allows you to instantly send photos to a friend, with a short message. It doesn’t sound very special, multimedia messaging has been around for years, used by a rather modest crowd. The difference with Snapchat is that you set a timer for how long the recipient can see your picture, with a limit of 10 seconds. Your friend sees the photo for less than 10 seconds then it’s gone forever.

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Surgery Through Social Media: How Hospitals Are Broadcasting the Secrets of the Operating Room

Jul 24, 2013 by

Surgery Through Social Media: How Hospitals Are Broadcasting the Secrets of the Operating Room

You may think you are creative in the way you use social media, but the doctors at Houston’s Memorial Hermann are about to prove you wrong.

I’m sure you can bring countless bizarre stories of people sharing snippets of their private life on Twitter.  It feels like the boundaries disappeared long ago as people are feeling free to share absolutely anything. But how much is it polite to reveal?

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Best practice in interacting with customers on social media – what users want

May 9, 2013 by

Best practice in interacting with customers on social media – what users want

Social media has revolutionised the way Internet users communicate with firms. Not only do social media users talk very publicly about their experiences and opinions of brands but, increasingly, they reach out to the organisations behind those same brands. For instance, social media users may leave comments on an organisation’s Facebook page, tag the firm on a Twitter message, leave a comment on a discussion forum or write a blog post about a pleasant or an unpleasant consumption experience.

These public comments offer an opportunity for organisations to enter a dialogue with their customers. However, numerous examples show that, when handled poorly, such interactions can degenerate into a public relations nightmare. So, how should organisations respond to such brand related comments?

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One channel love?

May 1, 2013 by

One channel love?

The new Youtube channel design called ‘One channel’ was released last month giving brands the opportunity to personalize and organize their channel in new ways.

Love it or loathe it -we’ve highlighted the main changes:

1. Channel trailers
Channel owners now have the ability to upload a ‘Trailer’ video that appears to non-subscribed viewers and autoplays on your channel’s homepage. The trailer’s purpose is to showcase your videos in the hope of encouraging viewers to subscribe to your channel.

An example of how this might be used is a welcome trailer by a business owner that introduces you to the type of videos you might find on their channel and encourages you to explore further and subscribe.

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How Innovative Community Participation Can Revolutionise User Generated Content

Apr 29, 2013 by

How Innovative Community Participation Can Revolutionise User Generated Content

Companies and brands know that the power of success is within their communities. And as the relationships are being shifted more and more online, so is the way community engagement is being built.

We are about to experience an interesting rise of fast-developing, powerful community platforms, which create stronger bonds between members, local communities and the inventors themselves.

Without a doubt, the leader of these innovations has been the Guardian newspaper, and is yet again surprising us with another experimental tool.

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