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Aug 13, 2013 by

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Are you looking for ways to improve your seo by using WordPress plugins? If yes, then you are reading the right article. Using plugins to improve your seo is the easiest and fastest way to make your website to rank higher.

In this article, I will show you 5 WordPress plugins that you can use today to dramatically improve your seo and make your websites rank higher on Google.

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SEOs: It is Time to Start thinking about Thought Leadership

Apr 1, 2013 by

SEOs: It is Time to Start thinking about Thought Leadership

SEO as we know it today can be roughly split into 5 key areas:

  1. Technical SEO
  2. Outreach / Link Building
  3. Promotion & Social Media
  4. Content Marketing
  5. Analytics

More recently, Content Marketing has come to the fore of SEO due to the Penguin and Panda updates. Content Marketing however, is nothing new! 

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Why Big Brands Bounce Back – Getting Away With Link Spam

Mar 11, 2013 by

Why Big Brands Bounce Back – Getting Away With Link Spam

One of the biggest stories in search over the past couple of weeks has been Interflora’s banishing from Google search results for what must have been seen as link spam. On the 21st of February, the flower website Interflora lost its rankings for not only their target keywords such as [flower delivery], but for their brand name (Interflora) itself. It was immediately clear that Google wasn’t happy about something and it seemed Interflora had taken its aggressive link building tactics one step too far.

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Google: Give Us Back Our Data

Feb 6, 2013 by

Google: Give Us Back Our Data

In what may appear to be a continuation of Google’s seeming effort to provide us SEO (and online marketing) folk with less data, the last 24 hours has seen numerous reports of a case of disappearing backlinks in their Webmaster Tools reports.

According to webmaster forums, some people are seeing the drop in the number of links as large as 75%.

Taking my own website as an example, there has been a 27% drop in the number of links being reported between today and Friday. However, with mark-making*, I am seeing a whopping 83% drop – and that is quite a startling change. And that isn’t including the new links which have been discovered in the 6 days between the two exports I am comparing.

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13 SEO Questions to Ask When Choosing Your Content Management System (CMS)

Dec 31, 2012 by

13 SEO Questions to Ask When Choosing Your Content Management System (CMS)

Recently I was helping a couple of clients choose a content management system (CMS), giving my two cents worth from an SEO perspective.

When looking at all the aspects that are invovlved in choosing a CMS it can become quite a complex procedure. With that in mind I thought I’d share with you my list of questions that I recommended they add to their list of functional requirements:

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Why do I need a script for my video or film?

Dec 18, 2012 by

Why do I need a script for my video or film?

So your boss has finally woken up to the power of online video and instructed you to get a film for your organisation’s website. Great! The first thing to do is find someone with a camera or animation software right? Well, no actually. The first thing is to gain consensus around what the purpose of the video is (by writing a brief), and the second is to write a script. Sometimes inexperienced people bypass these first vital steps. Why is this a mistake?

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