Optimising Adwords to Improve Your Quality Score

Mar 21, 2013 by

Optimising Adwords to Improve Your Quality Score

Improve your quality score to lower your costs

With Google continually driving business owners towards its Adwords platform, building a cost effective campaign and minimising wastage is more important than ever. The more advertisers bidding on a keyword, the more you will pay for each click. The easiest way to beat your competitors, and to pay less than them per click, is to build a cohesive and correctly structured campaign.

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The Number One Online Marketing Method for 2013

Jan 11, 2013 by

The Number One Online Marketing Method for 2013

This week I’ve been working on the content for my eCommerce MasterPlan In A Day events. Which has included working out which marketing methods it’s most important to talk about during the afternoon.

So I thought I’d give you a sneak preview of what I think the top marketing method in eCommerce is going to be in 2013.
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The Ultimate List of Search Marketing Blogs

May 16, 2012 by

The Ultimate List of Search Marketing Blogs

The majority of us read content from the same blogs everyday, meaning that we miss out on some great content that is being written elsewhere.

I recently set up my iGoogle homepage with 8 tabs for the different areas of search marketing that I am interested in, and populated it with RSS feeds of the websites that I visit the most often. During this time I started to talk to people about what they read, and if they could recommend any blogs.

I have since been inundated with search marketing blogs that people read, so I have decided to provide the list for everybody to use and add to, creating an ultimate list of search marketing blogs.

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Landing Page Optimisation – Testing With Google Website Optimiser

Apr 17, 2012 by

Landing Page Optimisation – Testing With Google Website Optimiser

In the frenzy of getting a website built, there are always compromises. No one has the time to create the perfect website on the first try. And even if you had all the time and money in the world, how could you possibly know for sure what the “perfect” website would look like? Therefore, most often, I find myself taking a good look at my competitors’ websites. Competitors can give you lots of ideas on what to improve, what to add, and what to remove from your website. Sometimes you can find good ideas by studying and modelling your competitors. Having said that, don’t assume that something’s good simply because someone else is doing it – most online markets consist of the blind following the blind. Until you test, be sceptically curious. When comparing competitor landing pages I ask myself the following questions:

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