A tale of Cowboys, Penguins and other ghouls

Mar 18, 2013 by

A tale of Cowboys, Penguins and other ghouls

For much of the last week I’ve been immersed in the murky dark backstreets of the internet.

A place where outwardly professional SEO-businesses hawk dodgy link-building practices. Where decent companies get taken in and have their livelihoods threatened. And where the rule of law is meted out by The Penguin and his henchmen.

It was the first major outing I’ve made into this truly dodgy neighbourhood. So instead of writing an uplifting post for you on how to use Google Analytics for the benefit of your clients, which was what I was planning to do, I’m going to tell you where I’ve been this week.

Buckle up and enjoy the ride.

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Why Big Brands Bounce Back – Getting Away With Link Spam

Mar 11, 2013 by

Why Big Brands Bounce Back – Getting Away With Link Spam

One of the biggest stories in search over the past couple of weeks has been Interflora’s banishing from Google search results for what must have been seen as link spam. On the 21st of February, the flower website Interflora lost its rankings for not only their target keywords such as [flower delivery], but for their brand name (Interflora) itself. It was immediately clear that Google wasn’t happy about something and it seemed Interflora had taken its aggressive link building tactics one step too far.

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7 Creative Blocks & How to Escape Them!

Jun 11, 2012 by

7 Creative Blocks & How to Escape Them!

With lots of talk about content marketing in the SEO industry over the past few weeks, being a creative person is becoming increasingly more important.

Being creative doesn’t have to mean that you can create amazing graphics or you can build animations, it can simply be turning a dry subject into something more exciting.

Being creative doesn’t even have to be limited to SEO either, it can be in any digital discipline. Whether you are brainstorming ideas for a film set, looking to launch a new online marketing campaign or just wanting to write some exciting content to sell your product/services, it happens to us all.

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Using blogger outreach for linkbuilding; a methodology

May 22, 2012 by

Using blogger outreach for linkbuilding; a methodology

At the last OxonDigital event Rachel McCombie gave an excellent presentation on Linkbuilding Basics for Beginners. (Didn’t see it live? Make sure you sign up for the next OxonDigital event!) Inspired by Rachel’s work I’m sharing the practices I’ve picked up using blogger outreach as a linkbuilding tool; something that works particularly well for business and e-commerce sites.

For most sectors there’s a vast array of blog and news sites, from professional sites with to passionate blogs run as a hobby. Outreach means just that, reaching out to those sites talking about your niche.

Where it can differ from other linkbuilding techniques is that, in reality, you’re trying to build a relationship, not a link. In fact, the best blogger outreach conversations don’t even ask for a link at all.

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The Ultimate List of Search Marketing Blogs

May 16, 2012 by

The Ultimate List of Search Marketing Blogs

The majority of us read content from the same blogs everyday, meaning that we miss out on some great content that is being written elsewhere.

I recently set up my iGoogle homepage with 8 tabs for the different areas of search marketing that I am interested in, and populated it with RSS feeds of the websites that I visit the most often. During this time I started to talk to people about what they read, and if they could recommend any blogs.

I have since been inundated with search marketing blogs that people read, so I have decided to provide the list for everybody to use and add to, creating an ultimate list of search marketing blogs.

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3 Tips to Hide From The Penguin!

May 11, 2012 by

3 Tips to Hide From The Penguin!

In my opinion, the ‘over-optimisation’ update from Google is a good thing. It will disturb the peace within the affiliate and contextual marketing/advertising arenas more so, I believe, than the commercial/client website world.

If you’re a marketer who earns revenue from these channels, then the time to review your strategy could be sooner rather than later. If one thing is clear, Google is a lot more volatile now and websites will need a great deal more thought. No more auto-content generation, auto-link generation, and useless blog comment blasts. Back to the real world of SEO and growing something organically – through good organisation and experimentation. Or ‘black magic’ if you’re on the client-side and reading this! 😀

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