Design Inspiration. Finding a Creative Spark.

Feb 11, 2013 by

Design Inspiration. Finding a Creative Spark.

Ok, so you’ve done your research, investigated your audience, plumbed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that ‘creative spark’. Most projects have a degree of constraint to them, but boundaries are there to be explored, and its an opportunity at the beginning of a project to think with freedom, and invent new and original graphics. A real juggling act to bend the content to fit a new look, but with the flexibility of html 5 and css much is possible.

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Moving a WordPress site from local to live

Nov 22, 2012 by

Moving a WordPress site from local to live

As a follow up to my previous post on Setting up a WordPress local development environment, the next step is Moving a WordPress site from local to live. You have your site just as you want it locally, and and would like to see exactly the same on your live server. The first step is to find yourself a WordPress host, I use names.co.uk but there are plenty to choose from here. I wanted to make sure my local site stayed exactly as it was for further development, no messing with its .config files etc so decided to work from a back up, and upload from there. Its taken me a while to develop a process I am comfortable with, and this approach now works for me, so here goes …

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Setting up a WordPress local development environment

Nov 20, 2012 by

Setting up a WordPress local development environment

Setting up a WordPress local development environment

As a web designers, developers and SEO specialists we are continually learning new skills. If you have decided to use WordPress for the design and dev of your next site, one of your first tasks will be to set yourself up a local development environ. I chose MAMP Pro as I am working on a mac and wanted to commit to a solid working environment (there is a free version available if you want to try before you buy).  To help anyone along that is heading down the local dev route here are six easy steps to get things up and running, and have you logging in to your local WordPress site.

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London 2012: Creating a brand, set boundaries not restrictions

Jun 26, 2012 by

London 2012: Creating a brand, set boundaries not restrictions

This post was written by Jonathan Schofield – Senior Designer at award winning web design, digital marketing and branding agency – Obergine.

I have created designs for a fair amount of brands over the years. Before starting work, clients provide a variety of brand elements, including any of the following; logos, fonts, a colour palette, a grid system, and images. Binding all of these together are the brand guidelines. This is a document that helps the designer create artwork that adheres to the brand.

Although brand guidelines are clearly essential and are required reading before starting any project, they can make a designer feel rather dispirited. Most of the time they detail what you cannot do with logos, the colours you must use, the only fonts you are allowed to use, and what you cannot do with images.

So it was with a little resignation that I opened the 109-page tome that was the London 2012 Brand Expression Guidelines … and was pleasantly surprised.

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7 Creative Blocks & How to Escape Them!

Jun 11, 2012 by

7 Creative Blocks & How to Escape Them!

With lots of talk about content marketing in the SEO industry over the past few weeks, being a creative person is becoming increasingly more important.

Being creative doesn’t have to mean that you can create amazing graphics or you can build animations, it can simply be turning a dry subject into something more exciting.

Being creative doesn’t even have to be limited to SEO either, it can be in any digital discipline. Whether you are brainstorming ideas for a film set, looking to launch a new online marketing campaign or just wanting to write some exciting content to sell your product/services, it happens to us all.

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Art and Design – What’s the difference?

May 15, 2012 by

Art and Design – What’s the difference?

This weekend I went along to Oxford Brookes University Degree Show to see the work of of the 2012 Fine Art Graduates. It was well worth the investigatory trip, I was presented with a wide range of work from miniature videos, 4 metre square paintings, geometric concrete sculptures, vast organic human forms shaped from branches, intricate embroidered fabrics to multimedia totem poles. The breadth of materials and imagination involved was impressive.

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