5 Things To Improve Your Conversions

Jul 17, 2012 by

5 Things To Improve Your Conversions

Ultimately, many of us are judged solely on the amount of business we generate (or contribute to) for our clients. Particularly in the world of SEO and PPC, this can become frustrating at times. Often we can find ourselves getting it right on the measurables; improved rankings, increased traffic, 20% reduction in ad spend, etc. On the other hand, the visitors still aren’t converting which is what really matters.

So here are some things to check when setting up a new client so that you have the best chance of doing a great job:

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The Ultimate List of Search Marketing Blogs

May 16, 2012 by

The Ultimate List of Search Marketing Blogs

The majority of us read content from the same blogs everyday, meaning that we miss out on some great content that is being written elsewhere.

I recently set up my iGoogle homepage with 8 tabs for the different areas of search marketing that I am interested in, and populated it with RSS feeds of the websites that I visit the most often. During this time I started to talk to people about what they read, and if they could recommend any blogs.

I have since been inundated with search marketing blogs that people read, so I have decided to provide the list for everybody to use and add to, creating an ultimate list of search marketing blogs.

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Landing Page Optimisation – Testing With Google Website Optimiser

Apr 17, 2012 by

Landing Page Optimisation – Testing With Google Website Optimiser

In the frenzy of getting a website built, there are always compromises. No one has the time to create the perfect website on the first try. And even if you had all the time and money in the world, how could you possibly know for sure what the “perfect” website would look like? Therefore, most often, I find myself taking a good look at my competitors’ websites. Competitors can give you lots of ideas on what to improve, what to add, and what to remove from your website. Sometimes you can find good ideas by studying and modelling your competitors. Having said that, don’t assume that something’s good simply because someone else is doing it – most online markets consist of the blind following the blind. Until you test, be sceptically curious. When comparing competitor landing pages I ask myself the following questions:

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