Earn your spot in the content marketing battle field

Aug 29, 2013 by

Earn your spot in the content marketing battle field

Every day, about two and a half quintillion bytes of data is created. It has become next to impossible to offer anything exclusive, anymore. Content marketing on the internet has emerged into a battle field, with everyone, right from the big to the small players dedicating a part of their marketing budget to this activity. Despite knowing your target audience, it is not humanly possible to keep them from approaching other sites with similar content. The only way out of this rat race is by gaining client’s trust. Trust can be gained only if the information you offer is smart and credible. They should trust your source enough to not switch to any other source suggested by the search engine. In this era, wherein information is oozing out of numerous links, it is of utmost importance, that you acquire credibility through hard work and intelligence.

read more

How to Plan Your Digital Content Strategy

Aug 27, 2013 by

Paid promotional activity and search engine optimisation are no longer enough to promote a brand on the ever changing web.

It is now also about the fabric of the content i.e. text, data, graphics, video and audit; a mix of published content (web page, social media, posts, web videos), reactive content (a Facebook ‘like’, a re-tweet or a reaction to a blog) and pro-active content (publishing on other brands’ platforms or leaving messages on their Facebook pages).

Amy Harris, Content Specialist for Expert Market (click here) helps walk you through some ideas for planning your web content strategy.

read more

5 Content Marketing Dos and Don’ts

Jul 26, 2013 by

5 Content Marketing Dos and Don’ts

Content marketing is a fairly new strategy, so it’s natural for businesses to make mistakes along the way. But with over $100 billion expected to be spent on content marketing, it’s important that business learn the right actions to take in order to stand out from their competitors. Here are five content marketing dos and don’ts to help you get your business up to speed.

read more

One channel love?

May 1, 2013 by

One channel love?

The new Youtube channel design called ‘One channel’ was released last month giving brands the opportunity to personalize and organize their channel in new ways.

Love it or loathe it -we’ve highlighted the main changes:

1. Channel trailers
Channel owners now have the ability to upload a ‘Trailer’ video that appears to non-subscribed viewers and autoplays on your channel’s homepage. The trailer’s purpose is to showcase your videos in the hope of encouraging viewers to subscribe to your channel.

An example of how this might be used is a welcome trailer by a business owner that introduces you to the type of videos you might find on their channel and encourages you to explore further and subscribe.

read more

Share This

Tags

SEOs: It is Time to Start thinking about Thought Leadership

Apr 1, 2013 by

SEOs: It is Time to Start thinking about Thought Leadership

SEO as we know it today can be roughly split into 5 key areas:

  1. Technical SEO
  2. Outreach / Link Building
  3. Promotion & Social Media
  4. Content Marketing
  5. Analytics

More recently, Content Marketing has come to the fore of SEO due to the Penguin and Panda updates. Content Marketing however, is nothing new! 

read more

Six Reasons Your Blog Isn’t Getting You the Results You Want – And How to Change That

Feb 28, 2013 by

Six Reasons Your Blog Isn’t Getting You the Results You Want – And How to Change That

Perhaps you had high hopes when you started your blog. You expected a rush of new customers, or speedy name recognition in your field, or at least some interest from your peers.

So what went wrong?

There are several reasons why your blog might not be bringing in the results that you want – and they’re all perfectly possible to overcome. Here are six common issues, and ways to fix them:

read more

Share This

Tags

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close