Google: Give Us Back Our Data

Feb 6, 2013 by

Google: Give Us Back Our Data

In what may appear to be a continuation of Google’s seeming effort to provide us SEO (and online marketing) folk with less data, the last 24 hours has seen numerous reports of a case of disappearing backlinks in their Webmaster Tools reports.

According to webmaster forums, some people are seeing the drop in the number of links as large as 75%.

Taking my own website as an example, there has been a 27% drop in the number of links being reported between today and Friday. However, with mark-making*, I am seeing a whopping 83% drop – and that is quite a startling change. And that isn’t including the new links which have been discovered in the 6 days between the two exports I am comparing.

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Update on Google Analytics reporting dashboards

Feb 4, 2013 by

Update on Google Analytics reporting dashboards

In January 2013 Google released some major changes to their Analytics user interface. Some of these changes were to do with the way information is laid out, others were more around functional improvements.

You can find a good write up on them all on the Smart Insights blog.

This post takes a detailed look at one area of Google Analytics (‘GA’) that saw significant changes in the January update. It’s an area that’s often over-looked but can be incredibly useful: reporting dashboards.

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The Ultimate List of Search Marketing Blogs

May 16, 2012 by

The Ultimate List of Search Marketing Blogs

The majority of us read content from the same blogs everyday, meaning that we miss out on some great content that is being written elsewhere.

I recently set up my iGoogle homepage with 8 tabs for the different areas of search marketing that I am interested in, and populated it with RSS feeds of the websites that I visit the most often. During this time I started to talk to people about what they read, and if they could recommend any blogs.

I have since been inundated with search marketing blogs that people read, so I have decided to provide the list for everybody to use and add to, creating an ultimate list of search marketing blogs.

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Related Posts

Who’s talking about you online and what are they saying?

May 8, 2012 by

Who’s talking about you online and what are they saying?

…If you don’t know the answer to this question then you’re doing it wrong!

At the last OxonDigital meetup I was happy to be on the first Q&A panel to talk about social media. There were some excellent questions including one about monitoring that I thought deserved further attention. I must begin with an apology because I don’t remember who actually asked the question on the night. If it was you let me know in the comments 😉 You asked what options were available for a small operator to monitor for mentions of your business or yourself online.

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Video is changing online

Apr 26, 2012 by

Video is changing online

Digital changed video, now video is changing online. Its hard to believe that not so long ago full frame video on the web was just a dream.

Originally ‘Internet Protocol Television’ looked more like a postage stamp than the High Definition experience we can achieve today.

So what does this mean for publishers and producers?

Internet video is now a viable communications channel. Online video platforms like YouTube mean videos can be made available to a worldwide audience at negligible cost, compared to the analogue days.

This has been made possible by the global adoption of two convergent technologies – broadband internet and digital video production.

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How to Write Great Online Copy

Apr 5, 2012 by

How to Write Great Online Copy

Why do you need good content for your website?

Website copy plays a crucial role in informing your visitors, presenting your values and directing people through the site. Critically, if you get it right, it also increases the chances of people finding your website with search engines.

What is good content?

You can build the best-looking website in the world but without good content it’s going to be extremely difficult to optimise website business performance.

Great content directs website visitors around your site and encourages them to delve deeper, exploring the products and services that you have on offer.

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