Six Reasons Your Blog Isn’t Getting You the Results You Want – And How to Change That

Feb 28, 2013 by Ali Luke

Perhaps you had high hopes when you started your blog. You expected a rush of new customers, or speedy name recognition in your field, or at least some interest from your peers.

So what went wrong?

There are several reasons why your blog might not be bringing in the results that you want – and they’re all perfectly possible to overcome. Here are six common issues, and ways to fix them:

Tags

content

How Much Of Your Social Media Activity Should You Automate?

Oct 23, 2012 by Ali Luke

If you’ve ever popped onto Twitter to share a quick link to a great blog post – only to get sucked in for the next twenty minutes as you hang out and chat – you’ll know that social media can be a time sink.

And if you’ve ever gone days without sending a tweet, you’ll also know that it’s easy to get caught up in the rest of your work, forgetting even to mention your latest blog post.

Whether your problem is spending too much or too little time on social networks, automation can help.

However … if you go too far with automating your social media activity, you’ll start to lose some of the benefits – like being able to network with peers, or being responsive to queries or customer complaints.

Tags

social media

Three Clever Ways to Repurpose Your Old Blog Posts

Jul 3, 2012 by Ali Luke

After all the work you put into your blog posts, it’s a shame to just let them sink down into your archives. Sure, they’re still bringing you some benefits – like long-tail search engine traffic – but they’re not necessarily working as hard as they should be for you.

There’s also a good chance that most of your readers have missed out on some of your greatest posts. Yes, if you have a clear and useful archive structure, readers can in theory find all your posts easily – but are they taking the time to do so?

Tags

Five Simple Tricks for Making Your Blog Posts More Engaging

May 24, 2012 by Ali Luke

Do people read your blog posts, or just skim on past?

If you want to turn passing traffic into regular visitors (and then into loyal customers), you need to make sure that your blog posts are engaging, not just “useful”. Simply presenting great information isn’t enough – you need to deliver that information in a way that keeps your readers focused from start to end.

Tags

Five Great Reasons to Guest Post for Big Blogs in Your Field

Apr 24, 2012 by Ali Luke

If I could only recommend one blogging technique, I’d pick guest posting. I’d even choose it over having your own blog.

Being a guest writer brings in a lot of benefits, fast – and doesn’t cost a penny. It’s a great way to get more exposure for your company, even if you’re a solopreneur or tiny start-up and your marketing budget is non-existent.

Here are five fantastic benefits of guest writing – and you can hit all these with just one guest post.