10 Reasons Why You Need Website Redesign

Jul 30, 2013 by

10 Reasons Why You Need Website Redesign

Business ventures need online marketing to revamp their sales. Internet provides them an easy yet efficient and inexpensive platform to sell their products. Websites are the medium of their connection to their potential clientele. The consumers get to know about their brand from their websites. This is why it is very important for the websites to look good and present authentic as well as relevant information. Just like any store, websites need reconstruction and redesigning to keep up with the changing trends of web designing technologies. To survive the heat of the competitive web market it is important to maintain relevance with the competitive web world. Website redesigning comes handy here and this write-up will take you through the key reasons behind website redesigning.

1. Older Web Development Technology
Modern web technologies have changed the way websites look and present their ideas. To keep up with that and changing web world, it is important to opt for website redesigning. Old technologies will make the websites load slowly in modern browsers. They might also not work properly in mobile browsers which lead to reduced penetration of the online marketing. If you see that your websites are using older technologies then it is time to revamp them with newer designing techniques. Website redesigning gives you better credibility which matters most in business.

2. Irrelevant Strategy
With passing time the websites lose relevance to the contemporary product market and hence the online marketing strategy needs to improve. Professional website redesigns can help out in such cases. They will try to find out your realistic goals and chalk out a plan to update your business strategy. It should reach out to the consumers and that needs updating of technology to keep up with the trending technologies.

3. Better Site-map and Navigation
It is very important to make the site an excellent medium for the audience to contact you. Increased traffic generated but fewer sales indicate that your website is getting more hits but your website isn’t engaging enough. Hence it is very important to have a well-defined web structure. The navigation should be smooth so that the users can easily go from one page to another and know where to go in the scheme of things. The contact link should be on every page so that they can get in touch with you at any point. This increases sales with increasing traffic.

4. Google’s Page Rank Citation Algorithm and Search Engine Optimization
If your website has less content then it will get affected by the latest updates on the Page Rank citation algorithm that gives us results against every query. In order to give us relevant results the latest developments behind Google’s search engine algorithm have affected many websites that have irrelevant content. Content management should be taken carefully so that it doesn’t make it fall down the ranks in Google or other popular search engines.

5. Search Engine Optimization:
Usage of keywords makes a website climb up the ranks in the search hits on any website. However it is important to include them in the flow such that it doesn’t stand out and make it look odd. Google will penalize it for inserting keywords deliberately to climb up the ranks in the engine’s algorithm. Efficient Website Redesigning will make the content more appropriate for search engine optimization.

6. Newer Smart Handheld Devices
Introduction of smartphones and tablet PCs into the market have made the internet world adapt to the mobile world and develop software for those devices. It is important for your websites too to shift from WAP to modern smartphone OS browsers so that you can reach out to the smartphone and tablet user world. Website Redesigning will make you penetrate to the smartphone using sphere.

7. Changing Business Objectives
With the years your business goals will change and diversify that your website needs to broaden its horizon and expand with the growing customer base. It might also be a result of your adaptability to newer environment. This must be reflected on your websites so that you can continue to have the same appeal to your previous audience and build on it so that your expanding business goals meet an expanding clientele as well.

8. Innovative Ideas for Communicating with Users
Website interfaces must make you stand out among other competitors. Hence it is important to try out new ideas constantly and add to your creative credibility. This in turn helps rehabilitating business brands which have been suffering from the current slowdown. It revamps the falling sales and adds fresh energy to the online marketing department. Custom Web Design makes this case easy and helps to increase the fluency and creative outlook of the websites.

9. Building Apps That Suit Modern Needs
As mentioned earlier, newer devices have seen a revolution in computing that enables us to use convenient applications that make the internet experience better. Your websites should be built with such applications that were missing before. Website redesigning can enhance your website browsing experience and increase the amount of traffic generated to your sites. This might give you an edge over your competitors and help you lead in online marketing.

10. Removing Content that Slows Down the Websites
Flash applications and unnecessary images that load while the website loads need to be removed and the website must be reconstructed with relevant content to improve its professional appeals. Users do not like websites that load slowly and hence they switch to other websites that are faster. You need website redesigning to improve your chances of engaging your customers.

About The Author: –
Web designing is passion for Cameron as he works with Australian Website Design Company. He generally writes articles about the web designing, development, user experience and search engine trends in Australia. Working with Website Redesign Company makes him think out of the box and find out creative ideas of designing and writing as well.

OxonDigital is a place for digital professionals to meet like-minded people in a social environment.

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