The Ultimate List of Search Marketing Blogs

May 16, 2012 by Daniel Bianchini

The majority of us read content from the same blogs everyday, meaning that we miss out on some great content that is being written elsewhere.

I recently set up my iGoogle homepage with 8 tabs for the different areas of search marketing that I am interested in, and populated it with RSS feeds of the websites that I visit the most often. During this time I started to talk to people about what they read, and if they could recommend any blogs.

I have since been inundated with search marketing blogs that people read, so I have decided to provide the list for everybody to use and add to, creating an ultimate list of search marketing blogs.

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Art and Design – What’s the difference?

May 15, 2012 by Maria Robertson

This weekend I went along to Oxford Brookes University Degree Show to see the work of of the 2012 Fine Art Graduates. It was well worth the investigatory trip, I was presented with a wide range of work from miniature videos, 4 metre square paintings, geometric concrete sculptures, vast organic human forms shaped from branches, intricate embroidered fabrics to multimedia totem poles. The breadth of materials and imagination involved was impressive.

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3 Tips to Hide From The Penguin!

May 11, 2012 by Alex Minchin

In my opinion, the ‘over-optimisation’ update from Google is a good thing. It will disturb the peace within the affiliate and contextual marketing/advertising arenas more so, I believe, than the commercial/client website world.

If you’re a marketer who earns revenue from these channels, then the time to review your strategy could be sooner rather than later. If one thing is clear, Google is a lot more volatile now and websites will need a great deal more thought. No more auto-content generation, auto-link generation, and useless blog comment blasts. Back to the real world of SEO and growing something organically – through good organisation and experimentation. Or ‘black magic’ if you’re on the client-side and reading this!

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Who’s talking about you online and what are they saying?

May 8, 2012 by Colin Mercer

…If you don’t know the answer to this question then you’re doing it wrong!

At the last OxonDigital meetup I was happy to be on the first Q&A panel to talk about social media. There were some excellent questions including one about monitoring that I thought deserved further attention. I must begin with an apology because I don’t remember who actually asked the question on the night. If it was you let me know in the comments You asked what options were available for a small operator to monitor for mentions of your business or yourself online.

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What Might the Future Hold for Augmented Reality Marketing?

May 3, 2012 by Alex Williams

Augmented Reality, or AR, has become a bit of a buzz phrase in digital circles over the last few years. But it’s been around for a lot longer than most people realise. Sports broacasting has used AR for years; notably for in-game graphics that overlay the real-world elements of the field and players. In modern cars, AR is implemented through the use of heads-up displays of real-time driving data.

More recently, AR has penetrated the mobile world in the form of apps that overlay graphics, sounds and video on real-world environments captured through the smartphone’s camera. I first saw an AR app in action at a seminar on the future of online video back in 2010. The presenters held up a cereal box, pointed their iPad (loaded with their custom-built AR app) at it, and we watched a promotional video for that cereal appear and play directly on the cereal box.

At the time I remember being in mild awe of this new technology and its possible applications, but I’ve heard very little more about it since. I’ve been waiting eagerly to see it actually used in an advertising or marketing context. Nearly two years on, and I’m only just starting to see this happen.

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